Host on your own domain.

A custom domain is the difference between a feedback portal that feels like part of your product and one that feels like a third-party tool you happen to use. Hosting your portal on feedback.your-app.com instead of a generic shared subdomain signals permanence, brand ownership, and trust. It also unlocks meaningful SEO benefits, because every page on your portal, every public feedback post, every roadmap entry, every changelog item, contributes link equity to your own domain rather than to ours.

Setting up a custom domain in Upvoty is intentionally simple. Add a CNAME record at your DNS provider, paste the domain into your Upvoty workspace, and we handle everything else: SSL certificate provisioning, automatic renewal, edge caching, and HTTPS redirection. Most teams complete the setup in under five minutes, and the only ongoing maintenance is precisely zero.

The SEO case for a custom-domain feedback portal

Your feedback portal generates content, a lot of it. Every approved post is a page, every status update is a signal, every comment thread builds out long-tail keyword coverage around your product's feature set. When that content lives on your own subdomain, it strengthens your domain authority, surfaces in branded search queries, and creates a discoverability layer that no internal product page can match.

Combined with a public roadmap and a steady cadence of changelog updates, your feedback subdomain becomes a content engine that compounds over time. Customers searching for "your-product alternative to feature X" or "your-product integration with Y" land on your roadmap or changelog instead of a competitor's blog post. That kind of organic SEO surface is impossible to replicate when your portal is hosted on a shared third-party domain.

Trust signals matter more than you think

Users notice the URL. A portal on your own domain reads as an official part of your product, with the same trust signals as your dashboard or marketing site. A portal on a shared SaaS domain reads as a third-party tool, and users, particularly enterprise users, treat it accordingly. They submit less, they vote less, and they share roadmap links externally with more hesitation.

Pair a custom domain with full visual customization and the result is a portal that is indistinguishable from a page your engineering team built in-house. Pair it with User SSO and the experience is fully seamless: users move from your product to your portal without ever leaving the perceived boundary of your brand.

Painless DNS, automatic SSL, no infrastructure to manage

We handle the operational side so your team does not have to. SSL certificates are provisioned via Let's Encrypt, renewed automatically, and validated on every request. CNAME setup works on every major DNS provider, Cloudflare, Route 53, GoDaddy, Namecheap, and dozens of others. If you need to host multiple boards on different subdomains (one for product feedback, one for internal feedback, one for an enterprise customer portal), Upvoty supports multiple custom domains in a single workspace.

Custom domain support also means you keep portability. If you ever decide to move off Upvoty, your URLs are yours and your users never had to learn a domain that wasn't yours. That kind of no-lock-in stance is exactly what teams should expect from a feedback platform that is built to live alongside your product for years, not quarters.