Customer engagement software is a tool that helps businesses interact with, inform, and build stronger relationships with their customers across different channels. It is designed for businesses to connect with their customers throughout the whole delivery journey and process rather than just at one single stage. This ensures efficiency and a smooth service, helping to improve customer satisfaction and engagement.
Key elements of a customer engagement system include:
Keeping customers informed
Making interactions easier, increasing efficiency
Personalised communication
Stronger relationship with customers
Track engagement
This article looks at the top customer engagement software providers in the UK, which will help to keep your audience informed and happy with their deliveries, and aims to guide your choice of which provider to choose.
Descartes
As one of the largest route optimisation software companies globally, Descartes allows you to achieve customer satisfaction with their engagement technology. Their software provides transparency, managing expectations while reducing costs and increasing productivity.
Key features:
A notification and order tracking portal, SMS or email updates.
Allows customers to manage their delivery appointments through cancellations, confirmations, or rescheduling.
Enables customers to share their real-time ETA when clicking and collecting from a store.
Elite Extra
While Elite EXTRA is recognised for its last‑mile delivery software, it also delivers cloud‑based logistics solutions that improve operations and visibility.
Key features:
Driver app and tracking: Track drivers in real time with an app that supports proof of delivery and route guidance.
Customer notifications: Send ETA alerts and updates to keep customers informed and satisfied.
eLogii
This company has a route optimisation platform and delivery management platform built particularly for larger operations. While they do not have a customer engagement software, eLogii offers some features to improve customer engagement.
Key features:
Real-time delivery tracking to monitor the progress of drivers.
Customer notifications to help keep customers informed.
Provides customers with the freedom to change delivery slots to suit them.
OptimoRoute
With route planning for field service and delivery workflows, this company lets businesses maintain top-level productivity and customer satisfaction.
Key features:
Captures signatures, photos, and notes via their mobile app for proof of deliveries
Allows customers to easily leave feedback to improve the process and increase customer loyalty.
Provides live tracking information and ETAs to track performance.
Route4Me
Their last-mile delivery efforts ensure standards are met when it comes to customers, with customer experience capabilities. With a customer-focused approach, they manage customer expectations through live updates.
Key features:
Give customers the ability to select the time window they prefer.
Provide scheduled notifications, letting customers know when deliveries will arrive.
Allow customers to give feedback on their experience, to help manage business operations.
When choosing customer engagement software, consider the size of your fleet, the volume of deliveries, and the features most important to your customers. Look for platforms that integrate easily with your existing systems, offer scalability as you grow, and provide clear ROI through improved satisfaction and reduced costs. Always demo the software before committing to ensure it meets your business needs.
