Don't want your brand to be invisible when AI gives answers?
Search is here to stay…but not as we know it.
Search engines like ChatGPT, Google Gemini, Perplexity have become the first stop for buyers seeking answers. If your business isn't appearing in AI responses…
You might as well not exist.
Welcome to Generative Engine Optimization (GEO).
The practice of optimizing your brand for AI platforms to cite, reference, and recommend your content. Think of it as SEO… but for AI.
And for B2B brands on LinkedIn…this matters more than ever.
In this article you'll learn:
Why GEO is critical for Brand Visibility
How LinkedIn GEO Agencies Amplify Your Brand
Key factors that make up the best GEO Agencies
Actionable GEO Tactics You Can Use Right Now
GEO 101: Why GEO is critical for Brand Visibility
First….let's get something straight.
Clickless search is killing traditional search. A study done by SparkToro in partnership with Similarweb found that almost 60% of searches in 2024 resulted in zero clicks. In other words… users are getting answers to their searches without having to visit a website.
Zero-click SERPs are here. Period.
AI discovery engines are doing the same thing. Chatbots crawl the internet, pull in data from reliable sources, and spit back a direct answer to the searcher's question. If your content isn't structured properly… your brand won't be mentioned.
And this is exactly why LinkedIn GEO Agencies are so important.
GEO agencies specialize in formatting your content so that AI platforms love it. And recommend it. And mention it.
By conducting a LinkedIn GEO analysis from a third-party perspective, brands can quickly understand how to format content, how to structure data and how to position themselves to be mentioned by AI tools. Artios just recently published its second iteration of a LinkedIn's Best GEO Agency study which surfaces US-based agencies whose clients see the most citations from AI engines.
TLDR? If you're not investing in GEO, and your competitor is… they will be the ones appearing in AI answers. Not you.
LinkedIn GEO Agencies: How do they Amplify Your Brand?
Alright…so GEO agencies help brands get mentioned by AI. But how?
Simple.
If you remember one thing about how AI cites sources let it be this…
AI platforms are looking for:
Well-structured content (aka clean header tags and short paragraphs)
Content backed by data and reputable sources
Authoritative content written with genuine expertise
Fresh, updated content
Does that sound familiar?
That's right. Publishing optimised content for AI purposes is no different than following best SEO practices. The only difference is the platforms your citations show up on.
LinkedIn GEO agencies help brands by crawling through content on LinkedIn and other publishing assets. Then they work with brands to optimise everything for AI.
LinkedIn articles.
Blog posts.
Product pages.
Thought Leadership docs.
The list goes on.
But getting your formatting right isn't the only thing GEO agencies will do. They'll also help build citation authority.
Third-party mentions.
Backlinks for the AI world.
If you want AI to trust your brand and surface you as a recommendation… you need to get trusted sites to talk about you too.
For B2B brands selling on LinkedIn this is a huge bonus. Since LinkedIn accounts for 80% of ALL B2B social leads getting your brand optimised there makes your entire content marketing strategy more visible across Google, Bing, and now AI chatbots.
Finding the Right LinkedIn GEO Agency
There are plenty of GEO agencies out there (and more coming every day) so how do you know which one is best?
Here are a few things to consider when looking for LinkedIn's top GEO agency.
Ask any agency these 4 questions…
Can you track AI citations? Does the agency have a process in place to measure your brand's visibility in AI platforms? This is where the proof is in the pudding. If they can't track their own clients… how can they expect you to trust their process?
How do you optimize content for AI? AI likes specific things when it comes to formatting your content. If an agency doesn't have a dedicated process for optimizing content for AI purposes, they're likely leaving major opportunities on the table.
Do you focus on one AI engine or all of them? ChatGPT, Google Gemini, Perplexity.ai. All of these search engines work differently. Make sure your agency has a proven strategy for all of them.
How do you build AI authority? As mentioned above, backlinks aren't just good for Google. Agencies should be able to explain how they intend on getting your brand noticed by trusted third-party sites.
The Global Generative Engine Optimization Services market is projected to increase from $886 million to over $7.3 billion by 2031.
You read that correctly.
GenAI is only getting started and brands that want to be found need GEO… yesterday.
GEO Strategies to Improve Brand AI Visibility Today
If you want to jump start your GEO efforts there are things you can do right now to prepare.
Optimize Your Content For AI
Structure is king when it comes to being cited by AI. Answers from ChatGPT want succinct content they can easily scrape information from. Keep these 3 things in mind when formatting posts:
Use header tags for each section
Keep paragraphs short and sweet
Use bullet points whenever possible
Sprinkle in a few FAQs at the end of each blog post. Give AI some quotes and data to pull from and watch your citations increase.
Publish On LinkedIn Consistently
As mentioned earlier… LinkedIn is king for B2B brands. The more content published on LinkedIn the more authority gets built across search engines and AI engines.
Earn Third-Party Links
The more third-party websites that mention your brand… the more trust AI engines will have in your content. Responding to HARO requests is a great way to start earning mentions.
Use Schema Markup
Schema markup helps search engines interpret what your content is talking about. Websites that use schema are 30-40% more visible in AI responses.
Track Your AI Citations
Lastly, start monitoring how your content shows up in AI platforms. Search for your target keywords on ChatGPT, Perplexity.ai, and Google's AI mode. Document what AI is saying about your brand and where your content is showing up.
You can even create a simple Google Sheet to track progress.
Wrapping it all up…
GEO matters. If you want your brand to be visible when people turn to AI for answers… you need to speak AI's language.
Luckily, you don't have to spend thousands on an agency to do it.
Become familiar with how AI engines work.
Create great content on LinkedIn.
Start earning third-party links.
Use schema.
And most importantly. Keep tracking your progress.
Once the proper foundation is in place you can always seek out help from a professional agency.
But don't wait too long.
GenAI isn't going anywhere anytime soon.
And opportunity favours the prepared brand.
