How to Leverage SEO to Scale Your SaaS Product
Setting your business to accommodate more users should be your priority as a software-as-a-service product provider. This is because it determines long-term success. One tested and proven strategy is by leveraging search engine optimization. In doing so, your website and content will rank high in search engines. This increases the chances of your product’s customer finding it. Although quite a task you can do it as detailed below.
Keyword Research
Start by identifying the keywords and phrases your target customers use to search your SaaS product. The use of the right phrases can help your product rank higher in search engines. Feedback service providers can be a valuable tool in this process.
They allow you to gather direct feedback from your users about the features and benefits they find appealing. The information from the feedback tool should form your keywords. Suppose you need help, you can enlist an SEO Reseller to assist you with this process.
On-Page Optimization
This entails optimizing individual pages on your website to rank high in search results. This helps in attracting more visitors. The elements that can be tweaked to achieve this include:
Title tags
Meta descriptions
Header tags
Image alt text
Additionally, the content can also be optimized to ensure your users stay on your SaaS website. Doing so will contribute to turning them into your product’s customers. Boards from user feedback software can help you determine what optimized features are keeping the users. From there you can direct the reseller company to improve in areas that need fixing.
Content Marketing
Content is king in a literal sense hence the need to use SEO in marketing it. The use of search engine optimization will help you focus on the user intent. This will help you align your content with your customers’ search queries.
Through SEO, you can incorporate a variety of content formats into your marketing strategy. For example, you can use it in creating video content or other interactive elements. While doing so, analyze the best-performing formats using the feedback tools and major on them.
Link Building
Ranking high on search engines without outbound links is almost impossible. Therefore, using search engine optimization to get the links from other websites to yours would be best. It’d be best to ensure the backlinks are from authoritative sites.
Tools like product roadmap can help you in this process. It will help you to showcase your product development and attract attention from industry leaders.
Optimizing the Underlying Structure
You can use SEO to optimize the technical part of your SaaS service website. This helps in ensuring that users have a smooth experience and better search engine crawling. The process entails checking site speed and mobile responsiveness.
However, note that this process requires a better understanding of the technical part of your website. Partnering with a professional SEO Reseller will do your product some good. They can use their knowledge to optimize the technical part of your website.
Your SaaS company would use SEO to scale up its product. However, the process can be so challenging. Using feedback tools from reputable service providers and incorporating resellers of SEO services can help you navigate the process.